Optimizing your website for Google, Bing, or Yahoo can increase the awareness of your brand, leading to more page views, higher sales, and ultimately more profits. However, optimizing your site takes a deep understanding of search engine optimization. While you can attempt to figure the technical SEO information on your own, for the best results, it is wise to hire an SEO consultant who is well versed in SEO practices.
In order to hire the right consultant for your company, here are six questions you should ask when conducting an interview:
- Current and Past Clients
An SEO consultant, or SEO agency, who is well respected should be willing to offer you a list or clients. These clients act as references, which can help you determine whether or not the consultant is effective, efficient, and above board. Even if the clients can’t offer you a copy of their analytics, they should be able to let you know if they saw a difference in website growth.
Ask the consultant what types of methods he or she will use to improve your SEO. If a consultant is reluctant to go in detail over his or her practices, you should be cautious about hiring them. They should be able to speak in detail about their strategies, how those work, and how long it can take to take effect on your site.
Because SEO relies heavily on Google’s Webmaster practices, it is important to hire a consultant who strictly follows those guidelines, otherwise your website will suffer. In fact, if your site has any of the common SEO hacks, including spam or hidden links, Google could potentially remove your site from its search results altogether.
- Number-One Ranking
Ask the consultant if they can guarantee that your site will be on the number-one ranking list for all search engines. If they can, they are most likely using unethical practices, which is a big red flag. Additionally, if the consultant tells you he or she knows someone on the inside, who can give your site priority ranking, do not believe him or her let alone hire him or her. Only the search engines can control your site’s rank.
- Local Search Results
It is important to appear in the top of local search results as well, especially if looking to attract customers in the area. Since local SEO can differ slightly than regular SEO, it is critical your consultant is knowledgeable.
All SEO consultants have a different method of communication they prefer. Some prefer phone calls while others prefer email. Determine what method best suits your needs. While some might be able to handle dealing with someone over email, another might prefer Skype or some other form of video messaging. Before hiring, ask what method they prefer, and how often they intend to keep you updated.
Hiring an SEO consultant can dramatically increase the growth of your site, so use the questions to ensure you have hired a reputable consultant.
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