Because search engine optimization is an ever-changing industry, search engine marketing is ever-changing. As SEO grows in sophistication, finding success in marketing websites appropriately for SEO guidelines will take innovative ideas and unique marketing strategies.
Although SEO is a dynamic field, the one constant of SEO is that one strategy does not fit all websites, meaning that websites with a creative SEO marketing strategy stand out in search engine rankings.
Thus, here are five tips to successful search engine marketing:
- Schema Markup
Google favors schema markup, which is, in essence, a type of microdata that makes it easier for search engines to interpret the information on your website more effectively. Implementing schema markup any way you can within your website will make your search listing more visual—to both the public and to search engines. Your website stands out, which will dramatically increase your website’s organic traffic.
Schema markup is an easy way to implement SEO into your website that will yield big results. Additionally, only around 36 percent of websites currently use this markup. Implementing it into your site will give you an edge in search engine popularity.
- Local Search
Google is committed to optimizing local search results, which they proved with their Pigeon update. In order to benefit from Pigeon, websites need to renovate their local search campaign by emphasizing the business’s neighborhood. This includes not only updating your local address and phone number, but also adding neighborhood descriptions in your business title for Google places and in your content, which will aid in helping Google Maps define your target location.
- Content Marketing
One of the most important parts to search engine rankings is content marketing. High-quality content complete with brand citations and key phrases is the foundation of high search engine rankings. When it comes to developing high-quality content, it is crucial the content not only uses proper grammar and writing techniques, but it should also focus on visual metrics and ROI.
- Algorithm Trends
In order to stay on top of SEO, it is important to stay up-to-date on SEO algorithm trends. Google consistently updates their SEO algorithms, and this year they updated the top three SEO algorithms: Panda, Penguin, and Pigeon. These updates had lasting effects on all websites—some positive and some negative.
Most sites that were negatively affected by the algorithm updates were unaware of the upcoming changes. Google had announced in advance the impending changes, giving websites plenty of time to update their sites to the new code standards. However, websites that did not pay attention are still paying for their mistake. Thus, staying up-to-date is crucial to your website’s search engine rankings.
- Branding Emphasis
Because Google is taking a more vested interest in the quality of SEO implementation instead of the technical quantity, it is important for business’s to brand themselves relationally to their target audience.
When it comes to marketing your site for search engines, it is critical to stay on top of current trends so you can develop a creative strategy for your brand.
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