When designing a website for your business, you need to think about the perception this creates. Your website is a shop window for your business, open around the clock to the world at large. The first thing visitors to your website will judge is your graphic design. This includes the images, colors and design features of your site, which all combine to create the visual identity of your website. The visual impact of your site has the capacity to create a first impression, even before your first words of copy are noticed. This makes it essential, especially for those running small businesses, to have the right images and visuals for their website design.
When you are choosing stock images for the web, you need to firstly think about the composition you are looking for. This depends on a number of factors, your business type being one of them. Certain types of business will require a certain look – for example, medical and health related businesses may need a clinical finish to the images they choose. Others may benefit from a more homely, or warm finish to the images and photographs they use. Be prepared to search for the right images and the right finish so you can find what most closely resembles the ideal perception of your business.
Certain features of images can influence how they are interpreted. This has been shown to have a direct impact on the rates of conversion from visitors to buyers. Images with people in them, for example, have been proven to be more attractive and more eye-catching than images without people in them. This is particularly true of facial close-ups. It is no coincidence that many stock images revolve around people – this can have a substantial effect in increasing the instant eye-catching appeal of your design.
Another important aspect of choosing your images is resolution. This will have a massive influence on how readily or otherwise you can scale up photos. The last thing you want is a distorted, low-resolution image on your website detracting from the design work you do. At the same time, larger resolution files may be more difficult to deal with, and may have longer load times as a result of their larger size. For this reason, it’s wise to choose images that are as practically sized as possible for your needs. Fortunately, many stock images can be filtered by size and resolution, so you can find the most suitable option for your needs.
Choosing good images for using with your website is something that invariably takes time and careful thought. The more you invest in the creative side of pulling your website together, the more accurately this will represent your business and what you are trying to achieve. A website is now an essential, fundamental business tool, like a phone number or a contact address. But a poor website, or a design that looks unprofessional, can do much more damage to your reputation and your ability to sell.